Presentation | History

History

The MOREL DIFFUSION company

The four partner brothers Jean-Charles, Guy, Paul-Henri and Olivier MOREL come from a family of horticulturists since 1919 and are the third generation to work with cyclamen.

  • Pierre MOREL (1919 - 1948) in Châtillon sur Chalaronne - Lyon region
  • Charles Morel (1928 - 1975) in Golfe-Juan (06) - South-East Côte d'Azur
  • Jean-Charles, Guy, Paul-Henri and Olivier Morel (since 1970) in Fréjus (83) - South-East French Riviera
  • In 2013, Jean-Charles MOREL is retiring. The company continues with Guy, Paul-Henri and Olivier.

TV program - France 5 Broadcast
"Silence ça pousse" (FR) 2011/01


Pierre Morel
Charles Morel
Jean-Charles Morel
Guy Morel
Paul-Henri Morel
Olivier Morel


The MOREL family has specialised in the selection and cultivation of cyclamen for over 90 years in the South of France. This selection has a unique character in terms of its resistance to heat.

Until 1975, Charles MOREL performed traditional selection.
Then Guy Morel (ENITH engineer) developed modern selection methods for F1 hybrids (8 to 10 years of work are needed to select and put each variety into production).

The first F1 Ch. Morel hybrids entered the market in 1989 and are now world renowned.

MOREL Diffusion is equipped with a efficient research establishment with 3 hectares of greenhouses. Its subsidiary SCEA de MONTOUREY produces the F1 hybrid seeds of its varieties. In order to have total quality control, all the research, production and harvesting are carried out in Fréjus.

Its know-how is reflected in the different tasks performed by the Company:

Morel's experience is a guarantee of quality recognised in the profession.


6 series of cyclamen are now produced by MOREL Diffusion.

The 6 series

179 varieties put on the market since 1989!
An unrivalled creativity for the great satisfaction of cyclamen lovers.

Smartiz®

Smartiz®
14 references

Smart & Easy

Metis®

Metis®
40 references

The miniature cyclamen, excellent in both greenhouse and garden.

Tianis®

Tianis®
22 references

The midi cyclamen for garden, balcony and terrace.

Premium

Premium
10 references

The ideal cyclamen for highly visible beddings.

Latinia®

Latinia®
26 references

The COMPACT cyclamen with LARGE flowers.

Halios®

Halios®
67 references

The largest choice among the standard cyclamen types with large flowers.

Morel, creator of innovations!

The first FANTASIA® F1 came on the market in 2005, with a brand new flower shape, original two-tone contrasts. These Fantasia® varieties bring diversity and invigoration to the supply.